![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/m9w1P_Gf91ZKfm0LUv4ItB-ax5I=/arc-anglerfish-arc2-prod-bostonglobe/public/FHGQBDHVZUI6TOHSSNY7URDNG4.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![15-year-old tennis sensation Coco Gauff opens up about skyrocketing to fame at Wimbledon | Daily Mail Online 15-year-old tennis sensation Coco Gauff opens up about skyrocketing to fame at Wimbledon | Daily Mail Online](https://i.dailymail.co.uk/1s/2019/07/09/15/15776958-7228539-Coco_pictured_today_has_sponsorship_deals_with_sportswear_brands-a-17_1562682707622.jpg)
15-year-old tennis sensation Coco Gauff opens up about skyrocketing to fame at Wimbledon | Daily Mail Online
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/0YnqFyMxh-GWWnHaJpdiV4Zzgps=/arc-anglerfish-arc2-prod-bostonglobe/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![Tim Newcomb on Twitter: "Last summer Danielle Collins served as the face of the new on-court New Balance Fresh Foam X Lav2 sneaker. Now she's at the #AusOpen wearing Adidas shoes and Tim Newcomb on Twitter: "Last summer Danielle Collins served as the face of the new on-court New Balance Fresh Foam X Lav2 sneaker. Now she's at the #AusOpen wearing Adidas shoes and](https://pbs.twimg.com/media/FJas8NgVcAAJ_La.jpg)